Cannes Lions

Option 2

GOODBY SILVERSTEIN & PARTNERS, San Francisco / BMW / 2020

Film
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Overview

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Overview

Execution

“Option 2” is a 60-second reflection on challenging the status quo. In the film, viewers are presented with two options: following the rules of convention (option 1) or defying them (option 2). Each vignette highlights societal norms we experience in our daily lives, from gender stereotypes to corporate hierarchies to traditional marriage. The film concludes with a fast-paced celebration of those who choose the unconventional and encourages the viewers to make choices for themselves.

But “Option 2” doesn’t just celebrate those who push the boundaries. The entire cast is made up of revolutionaries, from artist trio Dear Ribane to electronic musician Merry Lamb Lamb to male pole dancer Dreger Robin Werner.

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