Cannes Lions

ORAL-B FLOSS

PUBLICIS SINGAPORE / PROCTER & GAMBLE / 2013

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Overview

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NOTHING ESCAPES ORAL B.

Some foods are more tenacious in clinging to the crevices between the teeth and gums. And often, only after unsuccessfully prodding the fugitive food with toothpick, toothbrush bristles or a combination of both, do we remember reaching out for dental floss.

This ambient, placed next to the Oral-B Floss supermarket shelf, brings to life the product benefit while it mirrors our “out of sight, out of mind” mentality at the same time. The shapes of the food we eat, while not discernable at first glance, become perfectly clear after a second or two.

So even though the renegade food may elude us, nothing escapes Oral-B Floss.

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