LITESPELL, Istanbul / PROCTER & GAMBLE / 2007
'Ritmi Yakala – Catch the Rhythm' is an advergame that was designed to support the launch of Oral-B Pulsar, world’s first battery-powered manual toothbrush. Ad campaign was centered on the products unique feature: pulse - however during the Turkish launch, rhythm was preferred to pulse while communicating. Therefore an interactive experience was designed around the three metaphors: rhythm, dance and music. Players experience the game either as female or male, according to the gender they choose during the registry. Objective of the player is to adjust his moves according to the rhythm while brushing his teeth.
WHY WORRY, Ramat Ha'Sharon
2017, PROCTER & GAMBLE