Cannes Lions
BRIDGE WORLDWIDE, Cincinnati / PROCTER & GAMBLE / 2005
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Description
The Mr. Clean MagicReach Bathroom Explorer is an intuitive tool designed to allow site visitors to find an innovative way to remove the drudgery from their least-favourite bathroom cleaning task. Taking the idea of a product demo to the next level, the Bathroom Explorer shows the user how to assemble and use the exciting new Mr. Clean MagicReach, in addition to highlighting the many product features in an upbeat and energising environment.
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