Cannes Lions

Orange - A Much More Generous Christmas

PUBLICIS CONSEIL, Paris / ORANGE / 2023

Film
1 of 0 items

Overview

Entries

Credits

Overview

Background

Always looking to cater to the French’s needs, particularly at this difficult end of the year which is proving difficult from an economical and environmental standpoint, Orange and Publicis launched a generous Christmas. The campaign aims to restore the French’s purchasing power by rewarding responsible actions.

The agency has devised a campaign for Orange as an extension of the brand’s Re program, which is based on reconditioned goods for a more responsible and generous Christmas for its clients.

The idea is simple: during the Christmas holidays, any person who visits the store to buy a reconditioned phone or to repair their phone will be rewarded with a bonus.

With this bold campaign, Orange becomes the first operator to dedicate its Christmas campaign to reconditioned phones.

Execution

The film is made to demonstrate, in an almost magical way, what the little girl imagines when Santa refurbishes the phones that will be used as gifts at Christmas.

All the scenes are full of magic and good mood, to make the reconditioning accessible to all.

Outcome

With this bold campaign, Orange becomes the first operator to dedicate its Christmas campaign to reconditioned phones.

Similar Campaigns

12 items

Shortlisted Spikes Asia
Love Confession

VIVO MOBILE COMMUNICATION, Dongguan city

Love Confession

2024, VIVO

(opens in a new tab)