Cannes Lions

ORGAN DONATION

DDB, Dubai / COMMITTEE OF ORGAN DONATION IN LEBANON / 2012

Awards:

1 Bronze Cannes Lions
2 Shortlisted Cannes Lions
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

The original brief was to create the logo/corporate identity for an organ donation initiative.

Execution

When you pledge an organ, you gift someone a new life. Our design brought this simple insight tolife.

Outcome

The design helped us leverage what was intended to only be a piece of corporate identity into a tool of communication itself.

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