Cannes Lions
iCONTRACT , Mumbai / MOHAN FOUNDATION / 2006
Overview
Entries
Credits
Outcome
What started as a small idea is set to become a big movement. In a matter of days, the word of these tattoos spread. From the general youth to MTV and Channel V VJs, people are sporting these tattoos. Creating a buzz, they have become a topic of conversation. As the tattoos gain popularity, the message of organ donation is steadily gaining acceptance.
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