We wanted to quell the misconceptions that were propagated by religious leaders, and at the same time, inform people of the necessity for donating their organs for the greater good. And we found the best people to inform them of the facts: The deceased!

With permission from family members, we used the ashes of people who were cremated, mixed them with mud from graveyards, to recreate organs that could help others if donated. These uniquely designed pieces were then displayed as part of a travelling exhibition across various congregation points, for people to see and understand the difference they could make by donating their organs.

While most conversations around organ donation are limited to hospital hallways, we wanted to reach out to a wider audience. So, we took the exhibits to malls, corporate parks and other congregation areas where it delivered its message in stark contrast to the environment. These locations were also specially chosen for the target audience - a younger, more cause-oriented audience could be reached there, adding the benefit of higher impact.

Registrations on the Mohan Foundation website showed a remarkable increase during and immediately following the period of the activity. While reaching the final target in terms of organ donations is a far cry, the organisation has spread the reach of the exhibition to malls, hospitals and public areas across India, to ensure continual results as witnessed.