To demonstrate that washing one’s hair frequently is actually refreshing,relaxing and revitalizing, a PVC canvas of a woman with her hands through her hair was placed under an existing man-made waterfall at a busy shopping mall. Sample shampoo sachets were also handed out to everyone who stopped to marvel at the Organics Falls.

All the sample sachets were snapped up in the first hour. Sales within the vicinity also increased by 23% during that period. More Organics Falls are slated to appear all over the island throughout the year.