Cannes Lions

DOVE CAMPAIGN FOR REAL BEAUTY

OGILVY & MATHER, Dusseldorf / UNILEVER / 2008

Awards:

1 Shortlisted Cannes Lions
1 of 0 items

Overview

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Overview

Description

Brief Explanation: The radio commercial is put together from bits and pieces of various TV shows, talk shows and beauty commercials. The words are cut together in a way that you get the impression of an acoustic blackmail letter.

The Dove Self-Esteem Fund was developed to help free the next generation from self-limiting beauty stereotypes. As a part of the Campaign For Real Beauty the radio commercial wants to show the daily pressure of the media and advertising on young girls and women to conform to such stereotypes.

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12 items

1 Cannes Lions Award
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