Mexico is at the top of the chart of countries with less organ donations, in fact, there are 21,000 people on the waiting list. We want to change that, by using the tradition that embrace life after death: the famous Day of The Dead.

We reinterpreted the most iconic element of The Day of The Dead -the sugar skull- that represent the life after death, we turned it into sugar organs: hearts, lungs and eyes, to raise awareness regarding organ donation.

This sugar organs were made with the purpose of turn every offering in Mexico into an awareness medium about organ donation. We want to be with a clear message, donate your organs is the opportunity to give real life after death.

We created sugar organs that were placed in some offerings in Mexico during the Day of the Dead.

Offerings are a kind of altars that are created by people in Mexico to welcome the spirits of their loved ones. Usually their favorite food and drinks are set on decorated tables along with death representations such as the iconic sugar skulls.

The offering to the death, became an offering to the life. The reinterpretation of the sugar skull became news throughout Mexico. The sugar organs were distributed in the states were the Day of the Dead tradition is most celebrated, creating awareness about organ donation.