Dubai Lynx

Original Old Dubai

TBWA\RAAD, Dubai / KFC / 2024

Awards:

2 Shortlisted Dubai Lynx
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Overview

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Credits

Overview

Background

As a huge fast-food chain, KFC strategically seeks markets with the widest audience reach potential to amplify its presence. Old Dubai is a peculiar, distinctive and vibrant district that KFC wanted to tap into. Our task was to devise a campaign that effectively raise awareness about KFC's original fried chicken in a way that resonates with the cultural nuances and preferences of the Old Dubai community.

Outcome

Our achievement was evident in the enthusiastic response of KFC's neighbors to our ads, signaling a positive shift in brand perception and immediate sympathy. By authentically capturing the essence of Old Dubai, we conveyed KFC's understanding of the neighborhood. Integrating humor into the campaign was essential, fostering a genuine bond with the community and ensuring that KFC became an integral part of their daily lives. This alignment between our messaging, community sentiment, and the humor element solidified our success.

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