Cannes Lions
ZETA PUBLICIDAD, Mexico City / VOLKSWAGEN / 2006
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It´s a simple story. In México there are millions of stores that sell non-original parts for Volkswagen Automobiles. We found that many people in México don´t know how to pronunciate "Volkswagen", because it is a german word, so many of these poeple say "Volkswagen" in many different ways, but the correct form.We use these pronunciation mistake to relate it to the non-original parts.Don´t let your Volkswagen turn into a "Boulsbuaguen" or a "Woulsguawen".Keep your Volkswagen a Volkswagen. Use original parts.
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