Cannes Lions

Os Incríveis

FOX NETWORKS GROUP LATIN AMERICA, Buenos Aires / NATIONAL GEOGRAPHIC / 2016

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

The human brain is a fascinating structure, with different sections for each type of intelligente. To understand how people develop incredible abilities, we decided to dive inside it and visit all these compartments.

Execution

In order to reproduce this ludic and fantastic maze, we chose to show our brain in a playful way. For each section, we created environments and elements related to its roles. We used 3D techniques, but our effort was to design each element with visual impact and, above all, beautiful. The camera is like a character in the spot, taking the audience to one environment to another. We took two months to finish the project, from the first sketches to the final spot.

Outcome

The second season of “Os Incríveis” was a big hit for National Geographic Channel. In the premiere of the show the channel was number 1 among the competition and above 60% of the average ratings in the same slot.

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