Christmas 2017. OTTO, the biggest German online retailer wanted to surpise the audience – not with just another tearjerking Christmas commercial, but with a topic everyone can relate to. A question became the center of attention: When does Christmas start for us? There are so many precious Christmas moments, but Christmas truly begins, when people come together – regardless of their location or the situation they are currently in. Mutual understanding, altruism: OTTO wanted to create an important reminder of the values of humanity – which in times like these are more important than ever.