We looked no further than the Voorthuis family for our inspiration to create a short fashion film as the centerpiece of the rebrand campaign. Shot in a quirky, creative way with a high-fashion sensibility and a healthy dose of wit, the film tells the story of three generations the eyewear obsessed family — Isaac, the father; Irene, the daughter; and Ivan, the son.

Going beyond the scope of design agency, we touched every detail of the film: from casting on camera and voice over talent to set and prop building to costume design. From the film, we crafted digital and print ads. To complete the campaign, we completed a six-month social media takeover, aligning the company’s social media channels with the new fashion voice and giving them a uniquely creative, ownable feel — with shareable original content — that helps the company position itself as an arbiter of style and taste.

Product – +50K views first week of launch. Doubled social followers across channels and tripled reach.