Cannes Lions

Our UAE

LEO BURNETT DUBAI, Dubai / GMC / 2016

Presentation Image
Film
Supporting Content

Overview

Entries

Credits

Overview

Description

To create a journey that gives locals a sense of pride on National Day as two friends go in search of adventure, history and culture.

Execution

13 episodes were shot that had the two Emirati friends drive around the GMC Sierra to explore the 7 Emirates of the UAE.

Outcome

YouTube Views: 20,937

Impressions: 2,059,232

Facebook Post Engagement: 37,406

Reach:9,196,551

Twitter Engagement: 1,883

Reach: 1,781,429

The #OurUAE was among top Twitter tends on National Day

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