Cannes Lions

PUEGEOT 307

MAGIC MOMENTS, Vienna / PEUGEOT / 2005

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Overview

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Credits

Overview

Description

Supermarkets in the neighbourhood were chosen as a daily communication platform to reach potential car buyers. Since they are heavily saturated with advertising, it was necessary to find the ideal media vehicle which could not only attract attention, but also give the opportunity to create an analogy with the car.The trolley's floor-space, which had never been used before seemed perfect to place the ad; showing the Peugeot 307cc with an open trunk disclosing the address and the copy. The humorous link between both 'vehicles' caught shoppers' attention and made the campaign memorable.

Outcome

Visits to the Peugeot dealer increased during the following weeks. Visitors openly referred to the trolley idea as innovative and funny.2004 was a successful year due to classic campaigns and this unique media solution which focused effectively on its target.

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