Cannes Lions
COLENSO BBDO, Auckland / MEDIAWORKS NZ / 2009
Overview
Entries
Credits
Description
Outrageous Fortune is a truly Kiwi drama based on a typical West Auckland (Westie) family called the Wests. For the uninitiated, Westies are the New Zealand equivalent of white trash/rednecks. They wear their mullets proudly, listen to AC/DC, are a bunch of thieves, love their Marijuana and having illegitimate babies.
Understandably, it’s hard to keep track of the goings-on in such a crazy family, so when the Wests came back for a fourth season, it called for a summing up of the outrageous stuff that’s happened so far, to attract new viewers and entertain old ones.
Similar Campaigns
6 items