Cannes Lions

OVEN-READY TURKEY

BBDO MINNEAPOLIS, Minneapolis / JENNIE-O TURKEY STORE / 2007

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Overview

Description

Target: People with Internet accessObjective: increase awareness of Jennie-O Oven Ready Turkey.Synopsis: Specially developed for posting on YouTube, the Jennie-O viral videos highlight, in a humorous way, the harsh realities of thawing and preparing a Thanksgiving turkey. The solution? Jennie-O's Oven Ready Turkey, which needs no thawing, cleaning or prepping. The virals made such a splash they were featured on CNN's "The Situation Room" and Good Morning America's "YouTube Videos of the Week."

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