Cannes Lions

Childhood is inside

TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S / 2020

Film

Overview

Entries

Credits

Overview

Execution

The cinematography had to make us feel into the eyes of a child. The child we all once were.

For that particular reason, the image brings us a bit of nostalgia and this naive side that is specific to children.

No sophisticated camera moves here, no artificial lighting effects. Only truth, simplicity and good feelings and of course beautiful image, colors and light.

Just like the kids universe.

Similar Campaigns

12 items

The McSpicy Fashion

GOLDEN ARCHES (CHINA) CO., LTD., Shanghai

The McSpicy Fashion

2023, MCDONALD'S

(opens in a new tab)