Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S / 2020
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The cinematography had to make us feel into the eyes of a child. The child we all once were.
For that particular reason, the image brings us a bit of nostalgia and this naive side that is specific to children.
No sophisticated camera moves here, no artificial lighting effects. Only truth, simplicity and good feelings and of course beautiful image, colors and light.
Just like the kids universe.
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