Cannes Lions

OWN CAR CHAUFFEUR SERVICE

LOWE BULL, Johannesburg / GOOD FELLAS / 2011

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Goodfellas offers a service that’s relatively unique in South Africa in that they pick you up when you’ve had a few drinks and drive you home in your own car. The nature of Goodfellas’ business means that, more often than not, they’re in contact with inebriated people. So, Goodfellas staff need to have a very specific set of skills which enable them to do their job. This TV commercial shows people not only what they do, but how well they do it – all in a humorous manner and always bearing in mind that there’s no shame in being drunk if you’ve called Goodfellas to drive you home.

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