In this communication the cheeky credentials of Oxfam Unwrapped allowed us to wittily subvert the well-worn format of the charity ad. Celebrities appealed to us to stop the suffering of people who’ve received rubbish presents, and call on us to buy gifts from Oxfam Unwrapped instead.That way people would get something they actually wanted, or something of true value.A gift from Oxfam Unwrapped means that everyone wins – I feel good, the recipient feels good, and the recipient in need feels good.