In order to communicate the consumer benefits of a high-end processor such as the P4P, we felt we needed to create cool, fun and engaging experiences online that encouraged our audience to participate with the brand and learn more. Therefore, we have crated fun and unique banner executions to encourage the click-through and then drive users to our landing pages for a more robust experience. Within those landing pages we then exposed users to more in-depth marketing messages about the P4P. Obejective: Make the P4P the only choice in a consumer's mindset when shopping for a new PC. Target Group: What we define as the "Mainstream Audience". This is your average consumer who owns a PC and has basic experience with the usage models. These people are interested less in technology and more in what technology can do for their lives.