Cannes Lions

Packaging Porto Ferreira 200-year Lot

OMDESIGN, Matosinhos / PORTO FERREIRA (SOGRAPE VINHOS) / 2016

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Overview

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Credits

Overview

Description

Porto Ferreira's special “200-year lot” is made up of five exceptional Vintage Ports (1947, 1952, 1985, 1994 and 1997) that fill a 200-year age-gap to celebrate the bicentenary of the Battle of Waterloo. It includes a 1.5-litre magnum bottle of Porto Ferreira from 1947, to celebrate the wedding of Queen Elizabeth II, and also a bottle from 1952, in honour of the Queen's accession to the throne, a rarity, coming as it does from a year when the company was one of the few to declare a Vintage.

Execution

Extremely luxurious, this unique and exclusive packaging was totally handcrafted by Portuguese craftsmen, using exotic wood, silver and natural leather. It features a book inside and was auctioned by Sotheby's in the Tower of London in May 2015.

Outcome

This auction consolidates the brand's positioning in United Kingdom market in the more superior categories and confirms the solidarity of Sogrape Vinhos, the company that owns the Porto Ferreira brand, in line with the values and essence of the brand which has shown deep social and charitable concerns since its origin, causes which were always advocated by the founder, Dona Antónia Adelaide Ferreira, a woman which indelibly marked the history of the Douro and Port wine.

All of the proceeds went to APELA (Portuguese Amyotrophic Lateral Sclerosis Association).

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