Cannes Lions

Sotheby's auction gift pack - “Waterloo Vintage 1815”

OMDESIGN, Matosinhos / PORTO FERREIRA (SOGRAPE VINHOS) / 2016

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Overview

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Credits

Overview

Description

This unique and exclusive edition of the Sotheby's auction gift pack “Waterloo Vintage 1815” was especially designed to be offered to all attending at the emblematic Tower of London in May 2015 for the auction of the mythical Port wine produced by Porto Ferreira.

The outer part of the packaging shows the paddle used in the auction for bidding.

Execution

The outer part of the packaging shows the paddle used in the auction for bidding. Opening the packaging reveals the most relevant years of Humanity, the Douro and the company from 1815 to 2015. Inside, there is also a bottle of Porto Ferreira Dona Antónia Tawny Reserva and a booklet with an explanation of the new luxurious concept of luxury endorsed by the brand, as well as the history of the mythical wine “Waterloo Port”, thus baptised by the English aficionados.

Outcome

“Waterloo Port” went down in history as the most expensive Vintage ever at an auction.

This auction consolidates the brand's positioning in United Kingdom market in the more superior categories and confirms the solidarity of Sogrape Vinhos, the company that owns the Porto Ferreira brand, in line with the values and essence of the brand which has shown deep social and charitable concerns since its origin, causes which were always advocated by the founder, Dona Antónia Adelaide Ferreira, a woman which indelibly marked the history of the Douro and Port wine.

All of the proceeds went to APELA (Portuguese Amyotrophic Lateral Sclerosis Association).

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