Join our 3 o'clock coffee break, this integrated campaign is designed to show that SEB understands the business life and needs of a private company owner. Managing your own company can be very lonely. You need a speaking partner. Why not join us – and other private company owners for a chat during a coffee break? (In Sweden there is a traditional 3 o'clock coffee break at all workplaces). A mailing kicked off the campaign - using a green box (SEB´s brand colour) with an invitation that included a very traditional coffee break bun with an invitation to the campaign site.