“Experience is a new premium”. Nowadays, people search for stories when traveling, not a destination. And stories told in any reviews couldn’t be more worth than a unique experience each individual traveler might find.

To the eyes of many travelers, Thailand seems similar to other Southeast Asian countries. To make Thailand unique, we need to tell a story that can make people hungry to come and experience with their own eyes.

The objective of “Discovery Amazing Stories – PAD THAI” is to attract international travelers to explore the charms and uniqueness of Thailand through the amazing journey starting from what they know best but might not have yet experienced a ‘real one’.

“Discover Amazing Stories - PAD THAI”, - we created an amazing journey starting from PAD THAI and gradually brought the audience into various parts of Thai way of life. So, PAD THAI is now even tastier, spiced up and full of meaning by the amazing stories behind.

Starting from its origin, the ingredients required, and how to cook, the story is systematically narrated using a mind map style, connecting one PAD THAI element to many other amazing stories. And the further it goes, the more amazing stories await to be discovered. The scrumptious imageries were neatly designed to indulge appetite so PAD THAI fans would have no excuse not to come to Thailand. Only one dish of PAD THAI can showcase almost every aspect of “Thainess” in just 2 minutes.

This video was first organically launched in Amazing Thailand channel on Youtube and then widely shared via Facebook pages of TAT’s offices around the world without any support from paid online media. However, the content went so viral that it was promoted in many PR channels in over 60 countries. Thai Airways International also promotes this video in flight over 59 destinations worldwide without any media charges. This makes very first impression of travelers more unique and rouses them to discover more in-depth stories about Thailand than what’s planned. Also, the video was promoted in the tourism events and roadshows around the world.