• On day one of the Ryder Cup, America finished 5-3 ahead. The US crowd were ecstatic.

• On day two and three, before the US awoke, our press ads and promoted Twitter trends hit the UK calling for gamblers to ‘help a yank to shank’ by sending tweets of humour and support with the hashtag #GoEurope.

• As they tuned in to watch, TV ads did the same too.

• With Twitter activity rolling in, 7 stunt planes flying 10,000 feet above the course embarked on the world’s first ever sky tweet campaign.

• Players, fans and officials got involved instantly.

• Rory Mcilroy filmed and shared the story online.

• José María Olazábal, the Captain of Europe, praised the sky on live TV.

• On the final day, the US led 10-6 still.

• It seemed an impossible task, but our message was clear - when all hope seems lost, look up to the sky and smile.

• Our skytweets were larger than the tallest skyscraper.

• Unmissable from 20 miles around, we broke a Guinness World Record for scale.

• One alone covered 70m square foot of sky.

• 500m saw them on TV.

• We delivered 173 news articles and 68,000 social mentions.

• A promoted trend delivered 10m impressions.

• #GoEurope became a top trend on Twitter.

• Rory Mcilroy’s tweets reached his 1.5m followers. Our tweets reached 3m.

• Finally, as Tiger Woods stood on the final green and the last of 55 messages hovered above, he crumbled and the ‘Miracle in Medinah’, a miracle in media and brand fame, was complete.