Cannes Lions
SAATCHI & SAATCHI, New York / INNOCENCE IN DANGER / 2006
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Innocence in danger is a global organization whose mission is to protect children from sexual abuse and exploitation. This spot is set to look like a game show, where adults compete against children for a prize. The adult always wins, and it is not until the end of the commercial that we see the name of the game show: "Paedophiles are smarter than Children".
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