Cannes Lions

PAEDOPHILIA AWARENESS

SAATCHI & SAATCHI, New York / INNOCENCE IN DANGER / 2006

Awards:

2 Bronze Cannes Lions
Presentation Image
Presentation Image
Presentation Image
Film
Presentation Image
Presentation Image
Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Innocence in danger is a global organization whose mission is to protect children from sexual abuse and exploitation. This spot is set to look like a game show, where adults compete against children for a prize. The adult always wins, and it is not until the end of the commercial that we see the name of the game show: "Paedophiles are smarter than Children".

Similar Campaigns

12 items

Shortlisted Cannes Lions
#UNIGNORABLE

TAXI TORONTO

#UNIGNORABLE

2019, UNITED WAY

(opens in a new tab)