Pafe Japon is much more than just a pet information magazine. Under the theme, "Not Pets, Family", it provides disease prevention and treatment information, as well as truths about humans and animals. Given this focus on pets as family members, we made human-like characters of five different pets. This "Pet Injuries" version is on in a series of TV commercial in which the five animals talk among themselves. In this version, four animals chat naively around an injured cat wearing an anti-scratch collar, explaining to pet owners the fact many injuries that innocent pets suffer could be prevented if only they were more careful.