Cannes Lions
SCHOLZ & FRIENDS INTERACTIVE, Hamburg / ALPINA FARBEN / 2011
Overview
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Outcome
The first 4 weeks after the mail-out promotion saw an amazing 16% increase in sales of the new range of colours. And 47 out of 1,000 interior designers that received the fan deck of tinted glasses were interested in reordering it as a giveaway for their customers.
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