People are afraid to visit IKEA stores in Warsaw during workdays. Because they think that they will spend lots of time in traffics. Such thinking is the result of many road works that have been going on for years in Warsaw. Renovations of the roads leading to IKEA malls are now finally over, yet the opinion of the drivers stays the same.

IKEA creates furniture and products that everyone can use in many different ways. We decided to use two of them to make a timer visible even from a long distance. Thanks to KALLAX cabinet and LEXMAN boxes we created KALLAX REAL TIMER. How? Boxes would create digits when placed on exact spots on the shelves of the cabinets, so that drivers can read them as clock. KALLAX REAL TIMERS showed the estimated time to get to the nearest IKEA mall in Warsaw from place they were placed. IKEA crew updated time according to Google Maps and they made it more than three hundred times during whole campaign.

IKEA creates furniture and products that everyone can use in many different ways. We decided to use two of them to make a timer visible even from a long distance. Thanks to KALLAX cabinet and LEXMAN boxes we created KALLAX REAL TIMER. How? Boxes would create digits when placed on exact spots on the shelves of the cabinets, so that drivers can read them as clock. KALLAX REAL TIMERS showed the estimated time to get to the nearest IKEA mall in Warsaw from place they were placed. IKEA crew updated time according to Google Maps and they made it more than three hundred times during whole campaign.