Cannes Lions
SAATCHI & SAATCHI POLAND, Warsaw / PROCTER & GAMBLE / 2010
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The creative concept derives from a cute ambiguity: a message communicated by a newborn in different emotional states on one side, and the challenge behind comprehending what the baby is actually trying to 'say'.
In order to raise a baby well, a mother needs to understand the baby's needs. And she will, when she visits www.pampers.pl where she will find all the useful tips related to the process of upbringing.
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