The campaign goes since paper until outdoors, trays, napkins and every place people can take a break and deliberate their imagination, while they're eating or even in the bathroom. This would instigate people with their own creativity and would make them think about making some kind of course in Panamericana School of Art and Design.

This made the benefit of the school (to maximize the talents) much more tangible, stimulating people to make the classes offered by the institution.