There are no further restrictions for the use of branded content concerning online movements.

To spread our idea we challenged online influencers to speak the language of music and inspire their followers to try it as well. With www.speakmusic.fm we created a platform teaching how to #speakmusic, collecting all user-generated content und inspiring our community with daily playlists

With #speakmusic Panasonic started a digital movement and proved its expertise for extraordinary music experiences. #speakmusic was visible to over 70 Million. social media users including the followers of online influencers like Jimmy Fallon (11.6 million.), Justin Timberlake (30.7 million), Mashable (14 million.), Perez Hilton (20 million.) billboard (1.5 million.) and Daniel Ek (45,000).