In these films, we brought fans and their favorite artists face-to-face for a totally live, totally unique one on one concert. We hid 4 iconic acts in a studio in front of a giant screen and cameras. Then, we used Pandora’s programmers to hack their own platform so that when Pandora users gave those artists a “thumbs up” on their mobile devices, they were treated to a live, personal concert from that artist, served through the platform and facetime. And to make them even more of a part of the show, we gave the users unique ways to interact with each performance. These films are what happened next.

We took 6 wildly different acts and put them in a studio. Then we used Pandora’s own programmers to hack their system so that when users gave those artists a “thumbs up” on their mobile devices, they didn’t get another perfect song. Instead, they got a totally live, one-on-one concert from that artist - served through the platform and FaceTime. And to make the user part of the show, we let them interact, controlling the lights, or becoming a backup singer, or a virtual onstage dancer. We filmed each experience, and pushed that content out across Facebook, Twitter, and Instagram.

The content was seen by 872,369,716 people.

The films received 4,015,805 YouTube views.

Listening Hours for artists on Pandora increased by 69%.

Positive social mentions for Pandora during the campaign were 60X higher than that of Spotify.

Exclusive coverage in the NY Times.