How does music, especially specific songs, really make you feel? Using real people and a documentary approach, we explored our emotional connections with the songs that we love. We had each person bring a song that has deep meaning in their life and filmed them simply listening to that song.

The result is a campaign that feels different than any other campaign about music. By removing the track from the spot, we invite curiosity about what that song is and allow the viewer to fill in the blanks for themselves. Instead of a film driven by a song, it’s many songs that inspired a campaign.

This is a 360° campaign including TV, DR, email marketing & custom digital/social across various media partnerships including Thought Catalog, Cracked, Cluep, Facebook, Instagram, Snapchat, Periscope, Twitter & Whisper. The campaign will have on-site activations at Pandora presents ATL (Periscope live artist integration) & Hangout Festival (Snapchat integration in Pandora lounge). This national campaign launches on 4/18 with a tent-pole NBA buy and will continue to run until mid-Dec.

N/A campaign launched 4/18/16