Objective: To effectively launch the Pantene Long Black shampoo in a market cluttered with numerous variants.

Idea: The banner appeared on websites mostly aimed at women. The line on the banner read, "Unleash the hidden potential of your hair". When they clicked on it, the banner unfolded to almost a meter long. People scrolled down to find the message "Pantene Long Black Shampoo".Target Group: Women aged between 15-45.