Cannes Lions
LEO BURNETT/ARC WORLDWIDE SINGAPORE, Singapore / PROCTER & GAMBLE / 2010
Overview
Entries
Credits
Outcome
In just 3 months into the campaign, we've achieved what we set out to do. We wanted girls to start speaking up about periods and gradually resolve the taboo around it. Here are the results:- More than 79,000 Tweets.- More than 500,000 online interactions.- Garnered more than 12,000 Facebook Fans in Singapore.- More than USD1 million worth of free press coverage including the US Walls Street Journal, Asian Walls Street Journal and The Singapore Straits Times.
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