Cannes Lions

WHISPER FEMININE HYGIENE

LEO BURNETT/ARC WORLDWIDE SINGAPORE, Singapore / PROCTER & GAMBLE / 2010

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Overview

Entries

Credits

Overview

Outcome

In just 3 months into the campaign, we've achieved what we set out to do. We wanted girls to start speaking up about periods and gradually resolve the taboo around it. Here are the results:- More than 79,000 Tweets.- More than 500,000 online interactions.- Garnered more than 12,000 Facebook Fans in Singapore.- More than USD1 million worth of free press coverage including the US Walls Street Journal, Asian Walls Street Journal and The Singapore Straits Times.

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