Cannes Lions

PAPER BLOOMS

OGILVY & MATHER, Bangkok / WONDROUS / 2014

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Overview

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Overview

Description

The challenge is how to make the Blossom Tea able to be presented though its innovative packaging that can also present how the product is used.

Execution

Everyday Karmakamet, a leading Thai company specializing in aesthetically pleasing lifestyle products such as scented oils, soaps and teas, has created a new product line called the Blossom Tea. These special teas, when not soaked in hot water, looks like a plain, round object, without a clear indication of what type of flower lies within. After being soaked in hot water, however, the ball blooms beautifully, thus revealing the tea’s floral ingredient, and provide consumers with a special moment of pleasure and relaxation. This is to draw both new and existing customers to be interested in this new product to create product trial.

Outcome

Consumers showed great interest in the Blossom tea, especially the beautiful aesthetics and innovative design. This caused a sensation on social networks such as facebook, instagram and pinterest as many consumers posted their pics online.

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