The main character, an owner of a growing business, is faced with a lot of versatile challenges, from top-management level ones (meeting with foreign partners and closing business deals) to minor and trivial office tasks like ordering post-it notes and fixing the printer. The character is seen tremendously overwhelmed; managing an enterprise is demonstrated as endless stress and paranoia. At the end of the spot, the main character decides to become a Tochka Bank client, thus delegating his everyday routine tasks and responsibility to modern banking services. The tone and colour scheme of the video is changed after that, from dark, intense and claustrophobic to calm and confident.