The action of the video takes place at the museum with moving, “alive” paintings. Officially dressed people are representing conservative bank employees; they reflect the informational field around Tochka Bank. As they are walking through the gallery, they are struggling to understand the art of being a cutting-edge modern bank that Tochka is. They fail to do this, as they miss the main point - the driving force for anything that Tochka does in their activity is love. Love isn’t something you can develop or adopt, it has to be inherent. While Tochka bank is creating, other banks are watching and trying to copy the success. Having failed to understand Tochka’s main work principle, the visitors of the museum conclude that Tochka is a wrong bank.