Cannes Lions
GIOVANNI+DRAFTFCB, Sao Paulo / SKY / 2008
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Description
No father wants to see his children exposed to erotic or violent programs. This is why Sky offers subscribers a device called password self-censoring, which filters the content available to children. To promote this, we created a film showing how children are susceptible to adult content on television, and worse: how they can react to the seduction of the theme, when there is no efficient control.