On June 23-24th, we designed the biggest urban sport park ever created in the heart of a city (250.000 sqm). In order to promote and support the Paris 2024 Olympic bid in the weeks before ICO's final decision making, we saw the olympic day as an opportunity to show the world the capital of France's attractiveness, from an olympic host city perspective.

The event generated unprecedented media coverage both nation-wide and internationally, and outstripped Los Angeles' event on the same day and in all major medias across the globe.

It also contributed to underline the bid's core values and mission statement as well as to show the city's strong desire to win the games in 2024.

8 thematic areas were designed alongside the river Seine to showcase 33 olympics disciplines.

All spots offered both demonstrations from athletes and initiations to the general public.

Some key momentums were scheduled during the 48h event, such as :

- La Grande traversée" : a gathering of 300 canoes with kids and athletes was headed by T. Estanguet and Mayor of Paris A. Hidalgo to join the event from the Stade de France.

- 2024 km of Paris : the world biggest urban relay race completed 2024km with parisian volunteers runners, horse riders & cyclists.

- The closing show : thousands of parisians unrolling a giant tifo over the Pont Alexandre III

In the meantime, artistic performances from Academie Frattelini and the Comédie Française mixing arts and sports were taking place all day long.

The Olympic Days attracted a total of 1,2 million visitors over 2 days and benefited from a live coverage by RMC & France Television (2 hours TV show live + mid day & evening news report). In general, more than 180 topics on 11 national TV channels and 276 topics on international TV channels featured the event, which ranked top TT on Twitter France for 48hrs with 1,5b hashtags mentions. Overall, Olympic days outstripped Paris' Fashion week in social media & news and generated 10x more impressions than Los Angeles' event.