We created an eco-friendly typography “Seine” inspired by the stencil techniques used on river transportation design to avoid the environmental side effects of printing and to allow to cut out letters in a rigid material: here, poly mirror.

Every single letter in the alphabet has a ligature featuring a bridge orientation. Beginning with the letter A and working your way through the alphabet, you will discover all the bridges from Pont d’Iéna to Pont de Sully. The original layout of the Parc Rives de Seine letters lets guess “Paris”.

No less than 37 bridges span the Seine. Real links to the heart of the city, they are the best spots to watch the reflection of the light on the water. Bridges physically and symbolically connect places and people. They provide the means for unification and are strategic markers in the landscape.

We designed the signage using an original material, the poly mirror inox. We chose this material for its ability to reflect the city and those who lives in it, just like the Seine does, and for its strength against climatic effects (flood, sun, rain, wind...)

Our approach was ecological (no ink, stencil technique allowing to re-use the cut out letters) following the mayor of Paris who decided to reduce car traffic by creating a park along the Seine.

We do not have enough data since the brand was launched on the April 2nd.