The new Renault Kadjar with its Easy Park Assist takes parking to a whole new level. We were asked to create an attention-grabbing digital idea that communicates exactly this and that leads to conversations in social networks. Crucial elements of the brief were banner ads. We wanted to create an idea that not only shows the advantages of the Easy Park Assist, but that also scores digitally in a new way – and that has a positive, rejuvenating effect on our brand, while showing everyone that Renault’s clever innovations make life easier.

We produced the first live stream prank on Periscope and filmed a couple trying to park a competitor’s car. For 12-hours. And always live. We streamed on Periscope and simultaneously streamed Periscope into banners on major German car sites like Auto Bild, Auto Motor Sport, autoscout24.de, etc.