Cannes Lions

PASSENGER

PUBLICIS ARGENTINA, Buenos Aires / RENAULT / 2015

Film
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The Renault Duster is a 4x4 designed for people ‘who have a great time when they’re having a terrible time’. Set to the tune of ‘The Passenger’ by Iggy Pop, this commercial tells the story of ‘The Passenger’, a man who travels through rough and rugged terrain in a Renault Duster driven by his wife. At the end of the commercial, the passenger is left in a completely wrecked state, while his wife, the driver, remains unruffled.

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