Cannes Lions

PATAK CURRY PASTE

JWT, London / AB WORLD FOODS / 2010

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The young boy Kirit Patak runs into his 1950s house with his toy guitar over his shoulder and helps his parents prepare a delicious Indian dinner. The young boy then welcomes in their English neighbors and the two families sit down to a sumptuous meal. The young Kirit changes into the grown up Mr. Patak and laments the fact that he never learned to play the guitar, even though his Indian food business was very successful.

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