In the commercial thousands of Quality Street wrappers fall from the sky as residents frolic in an idyllic snow-covered festive street, positioning the chocolate favourites as the “First sign of Christmas”.

In special screenings, cinema-goers were given a magical 4D experience with real wrappers fluttering down on them as the commercial played.

Ceiling hung, confetti canons blew 6,000 Quality Street wrappers into the auditorium per screening, meaning the audience didn’t just watch the film, but were able to feel it.